In this week's episode

We all know how important case studies are in helping to get new clients, but did you know there's so much more you can do with one? This week on the show, Paul explains a few simple extra steps that you could apply to the process of creating and sharing case studies that could dramatically increase your sales close rate
Also coming up this week, how to check if your MSP is sellable, from the expert special guest who works full-time in mergers and acquisitions
Plus, along with a listener question about using 'live chat' on your website, Paul lays down a plan that could give you a content marketing super-power

Show notes

Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Paul mentioned a couple of brilliant books - They Ask, You Answer by Marcus Sheridan and Influence by Dr Robert Cialdini
Some services for finding people to help curate case studies include fiverr.com, Upwork.com,