Jason McDonald writes popular books on SEO, Social Media Marketing, and Google Ads plus a “primer” to the basics of marketing. All are available on Amazon. In addition, Jason teaches both SEO and Social Media Marketing for Stanford Continuing Studies online. His focus is on practical, basic information that helps entrepreneurs, small business owners, and marketers of all stripes not only understand the basics of today’s digital marketing but get them done with step-by-step plans. Jason began his digital marketing journey in 1994, when he founded “eg3.com” an online portal for embedded systems engineers. He began teaching in 2009, and now has a thriving consulting business focused on digital marketing. In addition, Jason has acted as an “expert witness” in litigation and gone all the way to trial three times, plus two binding arbitrations. He loves learning, loves teaching others, and loves figuring out how things “really” work as opposed to how the Tech Giants of Silicon Valley say that they work. Jason consideres himself a “recovering intellectual,” having earned a Ph.D. from Berkeley and his B.A. from Harvard. He’s a fanatic about the Matrix, Christianity, reading, Darwinian-style gardening, BBQ, cooking, and his black dog, “Buddy,” plus adopted grand-dog, “Levi.”

Learn SOCIAL MEDIA MARKETING in Plain English – Step by Step!
Buy the Social Media Book Used by Stanford Continuing Studies to Teach Social Media Marketing.

• Updated – Fully updated for 2024, including the concepts of “Recommendation Engines” vs. “Traditional” social media.
  
• Social Media Marketing explained. It’s a PARTY and you are the PARTY THROWER.
  
• Platform-by-Platform – Step-by-step Marketing on Facebook, Instagram, TikTok, LinkedIn, YouTube, X (Twitter), Pinterest.
  
• Read the Reviews – compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other books
  
• Learn to Advertise on Social Media Platforms without losing money
  
• Watch Videos – view step-by-step companion VIDEOS that SHOW you how to use social media for your business.
  
• Use the Worksheets – download WORKSHEETS that guide you step-by-step for EACH platform – Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.
  
• Access Free Tools – access the companion Marketing Almanac with free tools for social media marketing!
  

The #1 Bestselling Book on Social Media Marketing for Your Business

• Jason McDonald – written by a successful practitioner of Social Media Marketing
  
• Stanford University – used by Dr. McDonald in his courses, both online and in face-to-face workshops
  
• Got Questions? – just Google ‘Jason McDonald’ and send a quick email or call.
  

The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online.

TABLE OF CONTENTS

Preface – how this book works. How to access the free PDF, companion worksheets and social media marketing tools.

1. Marketing Basics – Marketing is ‘building a brand’ to ‘ sell more stuff.’
   
2. Social Media Marketing – what it means to use social media for ‘marketing.’ It’s a Party and you are the Party Thrower.
   
3. Content Marketing – Content is the ‘food and entertainment’ of your social media party. How to create a content marketing machine.
   
4. Facebook (Organic) – understanding how to market, “organically,” on Facebook via Facebook posts, Pages, and Groups.
   
5. Facebook Ads – master the in’s and out’s of advertising on Facebook and Instagram.
   
6. LinkedIn – optimizing your profile, using LinkedIn to schmooze. LinkedIn content strategies.
   
7. X (Twitter) – Do you tweet? Should you? The hidden opportunities amidst the noise of Twitter.
   
8. Instagram – the #1 platform for visual shopping and consumer outreach. Both organic and advertising.
   
9. YouTube – the three uses of video – supportive, SEO, and sharing / viral plus native video on other platforms.
   
10. TikTok – the new kid on the block and how to use TikTok for B2C marketing.
    
11. Pinterest – Pin it to win it on Pinterest
    
12. Email Marketing – the Rodney Dangerfield of social media marketing
    
13. Epilogue – how to stay “up to date” with everything new in social media marketing.
    

Social Media Marketing in PLAIN ENGLISH – step-by-step with a leading instructor from Stanford Continuing Studies.