The Malliard Report

The Malliard Report


Designing Bling for Super Bowl Champs with Jeweler Fred Cuellar

February 06, 2024

Fred Cuellar, CEO of Diamond Cutters International, shares insider knowledge on the coveted process of designing Super Bowl championship rings.Fewer than 10 jewelers worldwide hold the prestige of crafting Super Bowl rings. Cuellar describes how his team