Level Up Audio Project

Level Up Audio Project

Behavioral Science and Flood Risk Mitigation

May 28, 2021

Discover how practitioners can encourage mitigation action by understanding how our minds tick.

Episode Notes:


Availability Heuristic: If a threat has never happened or happened too long ago, people will discount it. We believe what comes to mind most readily that we were impacted by. https://www.sciencedirect.com/science/article/abs/pii/0010028573900339

Optimism Bias: We overestimate our chances of winning and of avoiding natural disasters. This mentality leads to inaction or even a disbelief that they are at risk. https://psycnet.apa.org/record/1981-28087-001

Confirmation Bias: We accept only evidence that confirms our current beliefs. https://psycnet.apa.org/record/1981-05421-001

Status Quo Bias: We prefer to keep existing conditions, even when an alternative option might be better. The longer a condition exists, the more ingrained it becomes. https://scholar.harvard.edu/files/rzeckhauser/files/status_quo_bias_in_decision_making.pdf

Chunking: Breaking larger actions or plans into smaller tasks make it easier to complete and the overall process less overwhelming, making action easier to achieve. https://journals.plos.org/ploscompbiol/article?id=10.1371/journal.pcbi.1004592

Georgetown Climate Center: www.georgetownclimate.org