Authentic Online Marketing with Ruthie Gray

Authentic Online Marketing with Ruthie Gray


Ep. 20: 3 Copywriting prompts to get followers engaged with Mindy Kiker

October 19, 2020

If you're having trouble with engagement, you need these copywriting prompts to get followers engaged! [Click below for shownotes]

https://ruthiegray.mom/copywriting-prompts-to-get-followers-engaged/

 

Flourish Writers Conference

https://www.flourishwritersconference.com/2019?affiliate_id=2723777

 

I am excited because I'm going to have my friend Mindy Kiker on today to talk about writing. So if you don't know this, the Flourish Writers' conference is going on right now and I am a guest speaker, sharing how to present yourself on Instagram how writers can present your books and how to share them in the right way.

But also, today we want to talk about how to write good copy. We need this for Instagram, email, captions, and headlines. And I have talked a lot lately about how to step up your game when it comes to writing.

I'm going to have Mindy Kiker come on. She is, is one of the cofounders of flourished writers along with Jenny Kochert.

 
Copywriting prompts to get followers engaged: Pre-tip
Writing is a life long journey

The more you know, the more you realize you don't know

Just start

You don't become better by waiting, you become better by writing.

Enter into the mess and be satisfied with showing up with the best we can, because showing up is the first step to growth

Don't get sucked into the comparison trap with writing

 
Benefits of the Flourish Writers Community
Everyone is accepted

The only qualification you need is that you're here to improve

The very desire that you have a message on your heart is your qualification.

Accept the call and say yes

Think back through the common threads that relate to the passion you have on your heart

 
Copywriting prompts to get followers engaged: Tip 1
1) Get clear on the purpose or value of your script

If you can capture what it is you want to say in one sentence, that is going to set the foundation for you to stay clear on what it is you're saying. So the first tip is to be clear on your purpose, and I challenge you to write one sentence that explains it a nice, clear language. What is this about?

Make it about them.

Be clear on your purpose. And this can, this can apply to every blog posts, every Instagram caption, every Facebook post, whatever, but be clear on it.

Channeling. What is it that my reader needs? Think about what is keeping them up at night, and what is eating their lunch?  Then you hook them in. You've got to have a hook - everybody's trolling and scrolling. What's going to catch them?

My first tip is purpose. If that one sentence that becomes your, your guideline so that you, you don't get off track into bunny trails, I always say banish the bunny trails.

 
Copywriting prompts to get followers engaged: Tip 2
2) Be clear on your value

People want to be able to connect with you. You've got to have something to hook them in, to see you as a real person who has something of tremendous value to give them.

Please. Don't mess it up with complicated sentences, complicated language. We always talk about being concrete, not abstract and being specific, not general.