All the basics on creating a high converting landing page and how best to generate more leads from your marketing efforts. This is a special edition of HubSpot TV - our normal weekly show will be uploaded on the weekend as usual. The landing page is probably the most important part of any lead generation marketing campaign. This is where the conversion takes place to fill the top of the sales funnel. You work really hard and drive all this quality traffic to your site but you may not generating enough leads. There is a lot that goes into a successful landing page right from the offer to the page layout and the call-to-action.