Simon van Wyk caught up with Lucas Challamel, Director Business Development ANZ, from Netbiscuits to further discuss exactly what mobile first means for businesses and brands. The pair discusses how businesses can adopt a mobile first approach to ensure

While marketing automation holds the promise of shorter sales cycles, increased revenues and a better return on your company's marketing investment, it's important that marketers manage these tools wisely. In this podcast, Simon van Wyk talks to leadin

Simon van Wyk caught up with Jonathan Salem Baskin following HotHouse's Social #38; Mobile breakfast last week. The pair have a fascinating conversation that touches on authenticity, community, engagement and the need for truth in marketing. #160; #16

Currently, high street icons are way behind the curve in meeting their customersrsquo; mobile expectations - yet Forrester expects that by the end of 2012, most noteworthy Australian online retail websites will be optimized for mobile (up from 20% of all

Simon van Wyk, Founder of HotHouse  talks to Ray Welling from Vivacity Health about the rise of digital and mobile in pharmaceutical marketing. Many pharmaceutical sales forces in Australia are now employing iPads while medical apps developed for table