High quality content and great user experience have always been the cornerstones of SEO success, but for too long, the industry became obsessed with keyword density and back links.

With dramatic changes to Google algorithms in 2013, it now seems that great content is back in vogue. In 2014, if you focus on creating great content, allow users to easily share that content and optimise for how users engage with your content, you will rewarded with top search engine rankings.

To talk about how to create great content for SEO success, Simon van Wyk, founder of HotHouse is joined by Rick Elenbaas who’s the SEO analyst at HotHouse.