Brand-savvy consumers are well in control.

As the pace of online retail sales growth continues to outstrip traditional bricks and mortar retailing, retailers know full well that their customers expect a seamless experience no matter which channel they choose to shop. For retailers these days, omni-channel is not a nice to have – but the expected norm.

In this podcast, Simon van Wyk, founder of HotHouse, talks to Jane Cay, the mastermind behind Birdsnest, an Australian omni-channel retailer that is well and truly grounded in country NSW.

The pair talk about Birdnest’s origins as a frock shop in Cooma and how the company has grown into the omni-channel female apparel retailing success story that it is today.