The globalisation of retail is alive and thriving in Australia. Traditional Australian bricks and mortar retailers are at last adapting to compete with lithe omnichannel players and household names from the US and the UK. ASOS and Net-A-Porter are huge players here, but it’s not all just one way. Recently named as the 2013 Australian Online Retailer of the Year, Sydney-based, online designer shoes retailer, Shoes of Prey, stands out as a beacon for innovative retail in Australia.

To talk about how innovation is at the heart of the Shoes of Prey business, Simon van Wyk, Co-Founder of HotHouse, caught up with Jodie Fox, Co-Founder of Shoes of Prey.