As mobile becomes a critical part of business strategy, the role of mobile apps is becoming integral to many organisations, no matter what their line of business.

In this podcast, Simon van Wyk, Founder of HotHouse, is joined by Iryna Newman who is the the head of mobile at OpenTable, the world’s leading provider of online restaurant reservations which seats more than 12 million diners per month via online bookings. Prior to this, Iryna was head of mobile acquisition at Groupon.