NAB’s latest Online Retail Sales Index shows that Australians spent $13.5 billion online in the year to April 2013, while Roy Morgan Research pegs online retail spending significantly higher at $24 billion. While there’s a large disparity in the two reports, the message is clear: Internet shopping is the new norm in Australia. Online shopping has reached a critical tipping point and online spending affects just about every sector of retail.

To discuss the latest trends in retail, Simon van Wyk, founder of HotHouse recently caught up with Paul Greenberg who co-founded pure play Internet retailer Deals Direct and is now the inaugural CEO of the National Online Retailers Association (NORA) – the voice of new retail.