The HotHouse Blog» Podcasts

The HotHouse Blog» Podcasts


HotHouse Podcast: The growth of online video

May 13, 2013


Forget about roller skating cat videos. Online video streaming is becoming the new norm. According to Nielsen VideoCensus March 2013, 11.5 million Australians streamed online videos during March this year and viewed a total of 1.77 billion streams, spending something like 5.02 billion minutes to stream the content. Nielsen reports that on average, Australians spent 7 hours and 17 minutes watching online video and viewed 154 streams in March.


To discuss the latest trends in online video consumption, Simon van Wyk, Founder of HotHouse recently caught up with John Treloar, Ooyala’s Managing Director Australia and New Zealand. The pair talk about the growth in long vs short format video, live streaming content, the growing use of smartphones and tablets to view online video and whether we can expect another Gangnam Style hit this year.


For more reading on online video trends, read our article: Online Video Consumption Skyrockets.