Technology is shaping the future of retail. These days successful retail is about providing a fully-integrated customer experience that works across multiple customer touch points. It’s about delivering a connected and consistent retail and brand experience across all the places where the customers are – online as well as the bricks and mortar location.

Simon van Wyk, Founder of HotHouse discusses the future of retail with John Batistich, Director of Marketing at Westfield. The pair discuss the move to omnichannel retailing and how retailers are innovating to ensure the digital and bricks and mortar businesses fit together hand in glove.