Online ad dollars are increasingly being spent in an automated environment. Over the past year or two programmatic buying and real-time bidding have become the new cornerstones of online media buying.

To explore the rise of programmatic buying, Simon van Wyk, HotHouse Founder chats with Julian Tol, Co-founder and Chief Executive of Brandscreen.

The pair discuss the rise of real-time bidding for online display advertising, the coming transition to mobile and TV advertising, Google Exchange and the future of programmatic buying.