Hospitality Digital Marketing Podcast

Show 134 of Tools, News, and Techniques in Digital Marketing for the week of December 16th 2016

December 28, 2016

Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #134, we are airing Friday, December 16th, 2016 where every week we spend around 20 minutes sharing the most interesting tools, news, and techniques being used in digital marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Digital Marketing” which also airs every Friday at 10:30 am Central US Time. SO let's get started;

Co-Hosts

Robert Cole

Edward StOnge

Tim Peter

Show Notes

Marriott Content Studio Launches Half-Hour Reality Series 'Hotel Countdown' (Exclusive)

http://www.hollywoodreporter.com/news/marriott-content-studio-launches-hour-reality-series-hotel-countdown-956469

Google Tests Hotel Booking Ads At Top Instead Of Right Side

https://www.seroundtable.com/google-hotel-booking-top-22749.html

GOOGLE’S LOCAL UNIVERSAL NOW SHOWS FOUR ADS BY DEFAULT

http://www.koddi.com/googles-local-universal-now-shows-four-ads-by-default/

Google Flights now shows expected airfare cost increases & filter for hotel discounts

http://searchengineland.com/google-flights-now-shows-expected-airfare-cost-increases-filter-hotel-discounts-261261

TripAdvisor Leads $5.2 Million Traxo Funding in Business Travel Push

https://skift.com/2016/12/13/tripadvisor-leads-5-2-million-traxo-funding-in-business-travel-push/?utm_campaign=Daily%20Newsletter&utm_source=hs_email&utm_medium=email&utm_content=39158094&_hsenc=p2ANqtz--U-FKzmqjc-AsscRIYnTYK-0Jg4_1gqgd5MiimKAoaNbiZfke8Iane7kdCx2XLAGhUkDG0T79yPQF5GTX5C0OwyoEcRA&_hsmi=39158094

IBC Inks Landmark Deal with LodgIQ

http://ehotelier.com/global/2016/12/13/ibc-inks-landmark-deal-lodgiq/?utm_source=Newsletter&utm_campaign=5c6e2f1343-Daily_Newsletter_20161213&utm_medium=email&utm_term=0_e17a7bf7c4-5c6e2f1343-326631061&ct=t(Daily_Newsletter_20161213)&mc_cid=5c6e2f1343&mc_eid=db9c52c420

KSL Capital Partners, KKR Acquire Apple Leisure Group

http://www.travelweekly.com/Travel-News/Tour-Operators/Apple-Leisure-Group-sold?utm_source=Lodging+Magazine&utm_campaign=621abea73e-EMAIL_CAMPAIGN_2016_12_07&utm_medium=email&utm_term=0_f6c84ac04c-621abea73e-35994029

La Quinta’s New Loyalty Play Foreshadows a Major Relaunch in 2017

https://skift.com/2016/12/15/la-quintas-new-loyalty-play-foreshadows-a-major-relaunch-in-2017/?utm_campaign=Daily%20Newsletter&utm_source=hs_email&utm_medium=email&utm_content=39301392&_hsenc=p2ANqtz--781UzHgaEwO5DinZO-w0jC9HtYNbeSPUcE9bgNocpxdXB8DElowwX57dEvHgx37L9TrgCQUArAEt9wqQzXzP81kyecQ&_hsmi=39301392

What Hotel CMOs Need to Know About Google, Metasearch and Reddit

https://skift.com/2016/12/15/what-hotel-cmos-need-to-know-about-google-metasearch-and-reddit/?utm_campaign=Daily%20Newsletter&utm_source=hs_email&utm_medium=email&utm_content=39301392&_hsenc=p2ANqtz-_MT6GqjgbwzsqXuHKhqeJFkxcTzgDQsOkozGnuynzyXCV7OCrMWWUjilzdKzmQLswKwtaBFaTziO3jL6L2eRHMaBjyLg&_hsmi=39301392

Is hotel distribution getting more complicated? (spoiler alert: yes) [INFOGRAPHIC]

https://www.tnooz.com/article/hotel-distribution-more-complicated-infographic/?utm_source=hs_email&utm_medium=email&utm_content=39314257&_hsenc=p2ANqtz-9e7N_sKa-5mIz_fPCf13TpAyP3Y1VEd8NQ-qbX6XjzBcZTK7b2LGypdoLBa6XtmPR7EMKxJTqlPgpPNHu1i5BhORd6mA&_hsmi=39314257

Does virtual or augmented reality have a place in hotel marketing?

http://www.traveltripper.com/blog/does-virtual-or-augmented-reality-have-a-place-in-hotel-marketing/?utm_source=Travel+Tripper+Master+List&utm_campaign=5d1fbe121e-Newsletter_Dec_15_2016&utm_medium=email&utm_term=0_252238f711-5d1fbe121e-407436689

WHY VOICE WILL BE BIG AND BARRY DILLER ON NETFLIX, TESLA AND TRUMP

http://www.webintravel.com/voice-will-big-barry-diller-netflix-tesla-trump/?utm_source=hs_email&utm_medium=email&utm_content=39314257&_hsenc=p2ANqtz-_1XC9aNmv_WLhHz7X8vjOB_6VbqJallXnsrvQTvyrMjyz2f0smsBlfwlzJo9caxNt5BPAL6wqdb2QC4HGBhTSGVVSRfg&_hsmi=39314257

Remember — you can find us on Google play / apple iTunes / talkshoe / soundcloud / Stitcher no matter which one you may use, if you like the show please rate us and leave a comment. Also if this is your first time hearing us, you can subscribe to our show on any of those platforms as well. For an archive of all previous podcasts you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participated in every Friday at 10:30 central US time, called "this week in hospitality digital marketing show". on huzza.io or simply go to http://www.hospitalitydigitalmarketing.com/live/

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Hospitality Digital Marketing Podcast