Show 113 of Tools, News, and Techniques in Digital Marketing f…

Hospitality Digital Marketing Podcast

Show 113 of Tools, News, and Techniques in Digital Marketing for the week of July 22nd 2016

July 29, 2016

Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #113, we are airing Friday, July 22nd 2016 were every week we spend around 20 minutes sharing the most interesting tool news and techniques being used in digital marketing for the hospitality industry. SO let's get started;

This week in our new and upcoming tools section;

Canva for mobile —

News — we gather from a recap our live video show “This Week in Hospitality Digital Marketing” That air’s every Friday at 10:30 am central US time

This week's video co-hosts included

- Edward StOnge of Flip.to @EdwardStOnge

- Tim Peter of Tim Peter & Associates @TCPeter

- Holly Zoba of Signature Worldwide @HZoba

Minute 6 — Tims review of what's wrong with current wages and its sustainability versus turnover of good staff

Minute 15 — what's wrong with HR according to Loren & Tim as it relates to automation and the persistent need of hospitality staff

Minute 19 — Edward St Onge joins

Minute 22 — Discussion begins regarding the use of AI according to Edward

Minute 32 — Discussion begins regarding poor Revenue management practices with a Tampa hotel example discussion continues about ‘anchor rates'

Minute 36 — Holly Zoba joins

Minute 47 — API use for gathering data

Minute 54 — Holly asked how to set rates based on high demand and sell it, expands into larger rate strategies and additional service charges

Minute 1:06 - Loren asks the question is the GM still in charge for the accountability to the hotel's revenue success? Discussion grows to the interaction of revenue managers and the rest of the team

Minute 1:18 - Edward proposes that managers like people stop gathering new perspectives using the example how people stop listening to new music after a certain time

Minute 1:27 - ‘Buzzwords & BullS*t — words not to use and that get overused that shouldn't

Minute 1:35 - What makes a good GM

Minute 1:41 - Why hiring a consultant works

Minute 1:50 - recap discussion of Pokemon that leads into the use of AR &VR

Minute 1:55 - Loren & Ed disagree about the future use of AR wearables

Minute 2:08 - Recap of where to find each host

Other newsworthy Items not discussed in the show are;

Google Maps showing how long people typically spend at a store or venue

http://searchengineland.com/google-maps-showing-long-people-typically-spend-store-venue-254035

Travel cheap thanks to Google's hotel and flight-finding search update

http://www.digitaltrends.com/web/google-search-hotel-flights-update/

Techniques to use this week;

Autoplay Videos

https://youtu.be/oalHSebASFI

here’s a trick — after you first load the youtube link and it self-generates the thumbnail replace it with the link you would want users to actually click, that way the video will play but the link can go to the location you want the user to act on.

Remember — you can find us on Google play / apple iTunes / talkshoe / soundcloud / Stitcher no matter where if you like the show please rate us and leave a comment. Also if this is your first time hearing us you can subscribe to our show on any of those platforms. For an archive of all previous podcasts you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join in every Friday at 10:30 central US time called this week in hospitality digital marketing show. on blab.im or simply go to hospitalitydigitalmarketing.com/blabcasts

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Hospitality Digital Marketing Podcast