hopnology: Hop Growing and Brewing for Craft Beer
#23: Be True To Your Brew
We tried to stay impartial, we really did, but it’s just not possible anymore. James and Gregg take on the market influx of hazy-milkshake-slushy-juicy and make a case for what “beer” really is vs what it’s marketed to be. We also talk about the responsibility of the tap room in educating the consumer and the inevitable spiritual death of brewers who end up brewing what sells instead of making the effort to sell what they really want to brew.