The Engaging Brand

The Engaging Brand


Show 487 - Using Mobile Surveys for Customer Insights

May 26, 2014

The Engaging Brand podcast covers social marketing, business ideas and brand marketing tips.


Anna Farmery talks to Mark Penson, CMO of Survey Anyplace. The show covers



  • What is the definition of modern market research?

  • Is mobile market research more independent than customer focus groups?

  • Is emotion stronger at the point of purchase and should market research adjust their market research data to recognise that?

  • Market research at the point of purchase delivers benefit to the brand - but what is the value to the consumer?

  • The importance of providing a customer incentive to fill out a customer survey.

  • The role of gamification in market research.

  • Are mobile surveys only valuable in real time?


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