The Engaging Brand

The Engaging Brand


Show 484 - How To Get The Most From LinkedIn

May 04, 2014

We talk about



  • Who is LinkedIn for and why it is growing as a source of referrals.

  • What is LinkedIn? A social platform, a social networking site or a digital rolodex?

  • What makes a great LinkedIn profile for business referrals?

  • How to optimise a LinkedIn profile without sounding 'spammy'.

  • The confusion between the LinkedIn profile and the LinkedIn business page.

  • The etiquette of Linkedin.

  • How to make your LinkedIn profile client focused.

  • How to build your credibility on LinkedIn.

  • Does LinkedIn work better for one sector?

  • The power of search that LinkedIn offers you.

  • The future of LinkedIn as a social media platform