DoubleStack - The Business of Web Design
Do Citations Still Matter?
Yes, citations still matter but not in the same way that they used to. There was a time when using services like Yext or BrightLocal to blast out your local business information to dozens, if not hundreds, of niche business directories was a popular thing to do. Today, things have changed quite a bit. We're finding that the sheer number of citations doesn't make that much of a difference and just...