Decoding the Customer

Decoding the Customer


Latest Episodes

CX metrics, mistakes and missed opportunities: CX Mini Masterclass – E63
November 21, 2019

This CX Mini Masterclass explores some of the most pervasive missteps that organizations make with their CX metrics. Special guest and CX thought leader Stephanie Thum shares 4 of the most common pitfalls and their consequences.

Beyond customer experience: CX Mini Masterclass – E62
November 14, 2019

This CX Mini Masterclass explores the importance of human experience and why brands need to ensure that their promise is delivered to all stakeholder, not just customers. Special guest and CX thought leader, Pierre Daems,

Trends in digital user experience: interview with Jacques Oberholzer – E61
November 07, 2019

User experience design expert, Jacques Oberholzer, shares his insights on UX and how businesses are dealing with today's digitally savvy customers. Jacques and show host, Julia, discuss the evolution of the field of user experience,

Foundations of a great CX program: CX Mini Masterclass – E60
October 31, 2019

This CX Mini Masterclass explores the key components of a successful CX program. There might not be a one-size-fits-all approach for CX management, but there are common threads among global best practices. Special guest Ben Motteram takes listeners thr...

How to make a service blueprint: CX Mini Masterclass – E59
October 24, 2019

This CX Mini Masterclass provides step by step instructions for how to develop a service blueprint, a key tool for any CX team embarking on service design. Show host and customer experience expert, Julia Ahlfeldt, explains what a service blueprint is,

What is service design: CX Mini Masterclass – E58
October 17, 2019

This CX Mini Masterclass provides an overview of service design and why this is important for teams that are working on customer journey improvement. Show host and customer experience expert, Julia Ahlfeldt,

The role of design thinking in CX management: CX Mini Masterclass – E57
October 10, 2019

This CX Mini Masterclass provides an overview of design thinking and how this methodology can be used to craft new experiences, refine journeys or build solutions around the needs of other stakeholders. Show host and customer experience expert,

CX vs. UX: CX Mini Masterclass – E56
October 03, 2019

This CX Mini Masterclass provides clarity on the difference between user experience (UX) and customer experience (CX). Show host and customer experience expert, Julia Ahlfeldt, provides a definition of each and then explains the roles of CX vs.

Great customer experience starts from the top: CX Mini Masterclass – E55
September 26, 2019

This CX Mini Masterclass explores how leaders can champion the customer mandate. Great customer experience starts with the goals, data and a vision. Special guest and CX thought leader Stephanie Thum shares practical tips on on how to kick start CX ali...

Prioritizing customer journey improvement: CX Mini Masterclass – E54
September 19, 2019

This CX Mini Masterclass provides a simple and straightforward approach to prioritizing customer journey improvements. Show host and customer experience expert, Julia Ahlfeldt, explains why this is an important step for fostering organizational alignme...