On this episode, host Sima Vasa welcomes Panayotis Gezerlis, Founder and President of Convert Group, to delve into the evolution of retail and e-commerce through data analytics and transparency.

Key Takeaways:

(02:25) The shift from consulting to data-driven retail strategies.

(06:32) The importance of tactical decision-making in marketing and sales.

(06:59) Budget redirection towards e-commerce in leading companies.

(11:15) Retail media’s influence on consumer behavior.

(13:48) Utilizing retail media and basket information for customer targeting.

(14:14) The critical role of sales decomposition in retail.

(16:56) The future of retail with AI chatbot technology.

(17:19) Launching user-friendly text advice platforms for retail decisions.

Resources Mentioned:

Convert Group

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