In this episode, Francesco Guglielmino, CEO of Cuebiq, joins host, Sima Vasa, to discuss the evolution of location data and prioritizing consumer privacy.

Key Takeaways:

(03:49) Implementing a privacy framework with consent tracking and a withdrawal option, despite challenges.

(12:22) How younger generations show greater willingness to use digital tools.

(13:25) Doing the right thing and why it means making tough decisions without reward.

(15:21) When products are free, users’ data is the product.

(20:01) Why weaknesses in the anonymity of location data require solutions.

(24:32) Deploying a system to remove all data of users potentially underage.

(27:06) Why Francesco’s platform allows clients to customize analytics while protecting privacy.

(30:04) Handling location data remains challenging and expensive.

Resources Mentioned:

Spectus

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