Church Web Strategies Podcast

Church Web Strategies Podcast


CWS Podcast – Ep. 73: Church Website Donations: Influencing the Outcome

December 17, 2014

(http://www.churchwebstrategies.org/wp-content/uploads/sites/6/cws-podcast-logo-200x200.jpg)When you ask for donations on your church website, it matters as to how much you ask for. By pairing a suggested donation amount with a type of donation, you not only influence how many people give, but how much they finally give. I will explore methods and explain how they can be best utilized.

Topics covered include

* Blank Donation Values
* Locked Donation Values
* Guided Donations

Action Item
Consider the types of donations you wish to ask for, then see how different conventions can nudge your members to give a particular donation size. Choose methods that best suit your situations before you select a service provider. You want to make sure the service you finally settle on can process the transaction you wish to initiate.
Referenced Articles

* My article "Donations on your Church Website: Influencing the Outcome (http://www.churchwebstrategies.org/donations-on-your-church-website-part-3-influencing-the-outcome/)"
* Paul Boag’s article: "Charity web design: How charities nudge users into action (https://boagworld.com/design/charity-web-design/)"