As your business grows, it’s easy to lose sight of intention in certain areas of your business.  Leadership is one of those areas. Just because you started a business, doesn’t mean that your role as a leader is completely understood by your team. In the same token, just because you promoted another person to leadership in your company doesn’t mean that others will follow them. Total Experience Design done right is about position leadership with intention because leadership drives, or derails, the experience.  Great leadership happens when supreme clarity is present. This week’s podcast outlines six steps to getting positioning right in your business.  These are all simple things that you can do immediately. You can listen to the episode by clicking the player above or by subscribing in iTunes.  If you enjoy the show, please rate it on iTunes and share it on social media. Until next time! Want to read the episode? Here’s the Transcript:   Speaker 1: Hey everybody. This is Brandon Allen from the New Work Revolution podcast. You’re on new work revolution.com I don’t want to get the faint. I don’t want you to pass out. This is back to back episodes two weeks in a row. It’s like the old days. You know what I’m saying I want you guys to get nostalgic and Speaker 2: get excited for back to back podcast. So I want to talk today about leadership. I know that’s shocking because we talk about growing businesses through growing leaders. That’s what we do at New Work Revolution. So to talk about leadership, probably not shocking, but I want to talk about positioning today specifically, and I run into a lot of situations where we don’t, as leaders either position ourselves well in a leadership role or we don’t position others that we want to entrust in leadership to get the relationship of leadership off to a good start. And it’s easy to allow a role that we have. Whether that be our own leadership or someone else’s leadership to kind of evolve into the business. But if you know our process of total experience design, total experience design is all about how do we create a business by design versus one by default. Speaker 2: And we want to be conscious creators of every experience that exists within our business. And the way we position leadership is a part of that experience. Because again, we can have an experience unfold, but likely it will be an experience that we don’t necessarily enjoy and isn’t as powerful as it could be if we were more intentional about how we positioned that particular process. And so what I don’t want to do as a leaders, I don’t want to put either myself because as, as a, as a business grows, as my position changes, how I lead is going to be different. And I see this all the time, particularly with professional business owners who I do a lot of work with. A professional business owner at some point in time comes to the realization that if they’re going to be a high level CEO for their company, they can’t be immersed in the day to day. Speaker 2: My new HSA and the, and the, uh, hands on the ground client work that they’ve always been doing. They have to evolve their role into more of a CEO role. And the more we become a CEO, the more hands off it becomes. But the more hands off that we get, guess what Our team thinks, man, what does this person doing What is the leader now doing They used to do all these things to create value.