Google Adwords is now Google Ads!   This recent rebrand of Google's powerful and popular advertising platform made me think about ways that I have leveraged Google's search ads to market my blog's content.  In this episode, I share how and why you can use Google Search ads to promote your blog, why it's important to have a core product and an introduction to my Digital Acquisition Cycle (DAC Model) to visualize your blog marketing strategy. * Episode #5 - Your P/V/I Strategy  * Episode #17 - Mack Collier  * So What's a Keyword Anyway?