How do you decide where to spend your marketing dollars?

Now, that’s a loaded question, right? No doubt, those of us that own or manage healthcare clinics and organizations get repeatedly bombarded by firms and agencies that offer some kind of marketing service. Whether it be websites, social media, pay per click advertising, or traditional print and direct-mail advertising, marketing expenses add up quickly with very little effort. Still, a website is a pretty good place to get started. In this day and age, not having a website is as good as not existing. Most prospective patients use the internet to search for, research, and select healthcare providers. 

So, the question is: what do you need to make a website successful? What features are nice to have vs. need to have? My guest this week, Corey Hiben and I have a discussion about website design, digital marketing, understanding the healthcare sales cycle, and direct-to-consumer marketing. Corey is an OT turned website designer and helps healthcare and fitness professionals get their digital marketing started through website design. 

 

What we cover in this Episode:

• The importance of direct-to-consumer marketing for independent healthcare clinics
  
• Applying the Biopsychosocial Model to healthcare marketing & sales
  
• Getting prospective patients to access your Digital Front Door
  
• Lead Generating & Marketing for private practice clinics
  
• The importance of trust & building relationships with prospective patients
  
• The role of experience & engagement when marketing to new patients
  
• Using data to improve conversions through your website and digital assets
  
• How to achieve Better Outcomes for patients experiencing chronic pain
  

 

Connect with Corey

• Corey Hiben (LinkedIn)
  
• Website
  
• Podcast
  

 
For More:

If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form at the top of this page.  Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000.

 

Are You Ready to Take Your Organization to the Next Level?

If you run a clinic or practice and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that maximizes patient engagement & retention, please reach out. We’d love to talk with you about how Rehab U Practice Solutions can help your clinic bring in more patients, retain them throughout their course of care, and create uniquely impactful patient experiences.

• Follow
• Follow
• Follow
  

Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions and the host of The Better Outcomes Show. He has experience in a variety of rehab settings, working with patients recovering from a variety of injuries and surgeries. Rafi has worked in a variety of settings, from orthopedic and musculoskeletal rehabilitation, to academia, and even healthcare consulting. He spent the majority of his clinical experience working at Charlie Norwood VA Medical Center, where he was the lead clinician and clinical education coordinator for the outpatient specialty rehab program. In this role, he treated many veterans with chronic pain and helped to establish an interdisciplinary pain management program. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes. He also has experience as a core faculty member at Augusta University’s Occupational Therapy Program, as a Licensed Board Member on the GA State OT Board, and he serves on the Board of Directors for NBCOT. He works to help healthcare clinics and organizations deliver uniquely impactful patient experiences by improving service delivery through The Ultimate Patient Experience™ and courses & training programs.

Read his full bio Here. Read about Rehab U Here.











Sign up to get new episodes of The Better Outcomes Show delivered straight to your inbox!

(function() {
window.mc4wp = window.mc4wp || {
listeners: [],
forms: {
on: function(evt, cb) {
window.mc4wp.listeners.push(
{
event : evt,
callback: cb
}
);
}
}
}
})();

Leave this field empty if you're human:

Work With Us

If you’re ready to craft a strategy to help your organization bring in more clients, retain them throughout their course of care, and create uniquely impactful patient experiences, then reach out. We’d love to talk with you about how Rehab U Practice Solutions can help.

What we can help you do:

✅ Train your staff and clinicians to be able to confidently communicate the value your organization provides…

✅ Leverage best practices, new technology, telehealth, and marketing/messaging to maximize patient engagement & retention…

✅ Develop a system that keeps patients & clients happy, engaged, and satisfied throughout the entire process of care…

We help you not only craft marketing messages & campaigns that build that know, like, & trust value you need to convert leads into scheduled clients; but we also work with your clinicians and staff to make sure that, once a patient decides to schedule an appointment, you have a system setup that keeps them happy, engaged, and satisfied throughout the onboarding, treatment, and discharge process.

In short, we help your whole organization become focused on the most important thing in healthcare: people – the people who work for your organization, and the people who your organization treats and serves.

 

Learn More Here!

The post Episode 047: Websites & Marketing appeared first on Rehab U Practice Solutions.