In this episode of ASM Connected, Sales Director, Iain Tomkinson and Account Director, Stephen Dale meet Inma Martinez, described by Time Magazine as one of the best talents in digital human behaviour. As a digital pioneer and scientist, Inma advises business leaders and governments on digital transformation for competitive advantage and societal progress and is also a published author with her latest book looking at The Future of the Automotive Industry. Inma discusses the tech innovation that's happening in the automotive industry, what our roads and cities will look like in 10 years’ time, how automotive companies will drive societal change with technology, and how we're all training the cars of tomorrow every time we use the internet.

Topics discussed in this episode:

4:33 – How far the automotive industry has come with emerging tech and what does the future look like?

8:50 – What technologies are going to play a role in the innovation for the automotive industry?

12:40 –The purpose of technology in the automotive industry

16:15 – Are there going to be more data scientists in the automotive industry?

19:24 – What conversations should listeners in the tech sector be having with their customers about the ‘fifth industrial revolution’?

22:08 – Will the thrill of driving become a thing of the past?

Resources:

Inma Martinez, The Future of the Automotive Industry

https://link.springer.com/book/10.1007/978-1-4842-7026-4

Where to find us:

LinkedIn: https://www.linkedin.com/company/asm-technologies-limited

Twitter: https://twitter.com/ASMTechnologies

Website: https://asmtech.com/

Connect with Iain Tomkinson: https://www.linkedin.com/in/iainjtomkinson/

Connect with Stephen Dale: https://www.linkedin.com/in/stephen-dale-b6ba4b2/

Connect with Inma Martinez: https://www.linkedin.com/in/inmamartinez/