How do you know your website is doing its job? What conversion metrics do I need to look at? What's wrong with Bruce Springsteen's Super Bowl Ad?

It's all about the analytics. Another way to test your site? Give it to your grandma, see if she can figure it out. When it comes to conversion metrics, don't freak out over day to day changes, always look at the long term trends. Nothing was wrong with the ad specifically, however, shortly after the Jeep ad campaign was launched, Springsteen was arrested for a DWI. Talk about a PR nightmare.

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