In a quick hit episode for Super Bowl week, we offer a look at the entertainment-focused Super Bowl content and a peek behind-the-scenes of the halftime show.

In this episode, we recruit Seth Dudowsky, Head of Music at the NFL, and Leah Linke, SVP of Event Production at On Location, to offer you a look into the entertainment-focused Super Bowl content coming this weekend, including the pop-culture staple that is the Super Bowl halftime show. We’ll find out how the NFL works with partners and artists to bring the show to life, and how they measure the success of a segment that is guaranteed to be viewed by tens (if not hundreds) of millions.

This year’s halftime show promises to be yet another game changer, marking Rihanna’s highly anticipated comeback to music. It also marks the first show since Apple took over from Pepsi as the main sponsor of the event after striking a $50 million a year deal with the NFL last year.

This podcast is brought to you by 4se (pronounced 'force'), a collaboration between Leaders in Sport and our sister companies SportTechie and Sports Business Journal, in association with our partners, Constellation Brands and GMR Marketing. 4se is a collection of social and content experiences for leaders seeking to explore the growing intersection between those four key pillars, and create opportunities to align and collaborate.  

Our pilot event experience took place with a select group of executives from sport and entertainment back in May 2022. It’s set to become an annual fixture every year, with our big launch to take place on the 23rd/24th May 2023 in New York City. For more information, please visit the official 4SE website – www.4-se.com