Peloton, the uber popular in home cycle machine has catchy marketing, but what about their customer service.

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Zack Miller is a journalist turned entrepreneur who pioneers brand strategies waaay before they become household names. He authored, Anomaly: How to Finally Stand Out From the Crowd and thinks your icebreaker question should not be “Hey, what do you do?”, rather, “What are you watching on Netflix?”

You can find him and his podcast online everywhere @zackmillersays.

P.S. He is the king of easter eggs.

P.S.S. Michelangelo is the best Teenage Mutant Ninja Turtle.

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