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Have you used a podcast transcription to enhance your show?
Podcast transcription offers several significant benefits that can enhance the reach, accessibility, and overall impact of your podcast. Recently, Apple announced that they will be implementing the transcription tag into their platform; here at Blubrry we’ve offered transcription and closed captions in our podcast player since 2022.
Today’s Hosts: Mike Dell and MacKenzie Bennett
Learn more about Blubrry’s podcast transcriptions
Here are some of the key advantages of podcast transcriptions:
Improved Accessibility
Transcripts make your content accessible to people who are deaf or hard of hearing. This inclusivity not only broadens your audience but also ensures compliance with various accessibility standards and regulations.
Enhanced SEO
Search engines can’t index audio, but they can index text. Transcribing your podcasts means that the content becomes searchable online. This can improve the visibility of your podcast in search engine results, leading to increased organic traffic and new listeners.
Greater Engagement
Some listeners prefer reading to listening, especially in environments where audio is not practical. Transcripts allow these individuals to engage with your content in a format that suits them.
Content Repurposing
Transcripts provide a basis for creating additional content such as blog posts, social media posts, eBooks, or infographics. This can help in maximizing your content strategy and reaching wider audiences through different mediums.
Easier Localization
If you plan to reach non-English speaking audiences, having a transcript makes it easier to translate your content into other languages, thereby expanding your global reach.
Convenient for Reference and Research
Transcripts allow listeners to easily reference specific parts of your podcast, which is particularly useful for educational or informational content. Researchers, journalists, and students might find this feature especially helpful.
Improved User Experience
Providing transcripts can enhance the overall user experience. Listeners have the option to follow along with the transcript while listening, which can be helpful for understanding complex topics or for non-native speakers.
Podcast Monetization
Transcripts can be used as part of a premium content offering. Some podcasters offer detailed transcripts or additional written content as part of a subscription or membership package.
Enhancing Social Media Sharing
Quotes or interesting snippets from the transcript can be easily shared on social media, helping to promote the podcast and engage with a broader audience.
Data Analysis and Insights
Analyzing the text of your podcasts can provide insights into common themes, topics, and audience interests, which can be valuable for shaping future content.
In summary, podcast transcription not only makes your content more accessible and discoverable but also opens up a range of possibilities for content repurposing, audience engagement, and strategic insights.
Apple will be hosting a session about transcriptions on February 9
Thanks for listening and please subscribe on your favorite podcast app.
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Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
todd@blubrry.com and mike@blubrry.com