Mike Duerksen of BuildGood knows all the reasons why people sour on direct mail. But the amount of money it helps raise and the different types of giving it leads to? You're not beating that! In this episode Mike discusses

• 
  
• 5 reasons why direct mail is still king
  
• why you should send more than 1 mailing per year
  
• where does fundraising go to die
  
• why a clear, urgent, defined problem is critical to success
  
• the 'what-if' game and
  
• why you need to kill your mission statement.