WVU Marketing Communications Today
The social media industry is constantly changing along with the expectations for work. However, experience is one element to the equation to becoming successful in the workplace and industry, but there are some essential skills, best practices, and tips..
With the ease in which a negative event can go viral these days, effective crisis management is a valuable skillset that students need to bring into the workforce with them. In this session, Melissa Agnes, a globally recognized and leading expert in cr...
How do we build sustainable relationships with customers today? We communicate genuine value and an enduring message of dependability. This often sounds nice and improbable these days. Authenticity is hardly intuitive, and it is easily missed as we mult..
In our roles as communicators, we seek to help our clients and organizations solve problems or enhance their image with purpose. That can include seeking funding, increasing positive visibility and motivating key audiences to act. IMC and DMC profession..
Most of the discussion about user experience (UX) design is focused on new products, but UX design is actually the link between old and new technology. In this episode of Marketing Communications Today, Molly Gilmore, the owner of Blue Genes Media, tal..
What are “personas” and how are they used in Integrated Marketing Communications? ----more---- In this episode of WVU’s Marketing Communications Today, Bonnie Harris, the founder of Wax Marketing, Inc. in St. Paul, Minnesota, talks about how personas ca..
The business world is adjusting to a new and growing distinguishing factor… the rise of the personal brand. Access to global audiences via social media has enabled individuals to market themselves like never before. But do I even have a story to tell? Y..
Well before the current frenzy over “tweets gone wild,” Joe Barnes walked into businesses, for-profits, and non-profits, and would ask: “What’s your social media policy?” The usual response was: We don’t have one, or “Go talk to marketing about that.” I..
The host is Cyndi Greenglass and the guest is author, professor, and consultant Susan Jones. There is a continued move toward the integration of direct and digital marketing and the balance of online and offline media. In this episode, we'll talk about..
Everyone is advertising, so how do you cut through the clutter in the B2B space? In this podcast, Bill Jones will discuss challenges B2B marketers face and offer tactics to solve those challenges. He’ll also touch on key lead generation tools as well as..