Wholegrain Leadership

Wholegrain Leadership

Business Model Generation

May 07, 2020

How do you generate or refine a business model? In this episode, I introduce the Business Model Generation canvas developed by Alexander Osterwalder and Yves Pigneur.

I describe the nine building blocks and dive into different business models: the long tail, multi-sided platforms, freemium models, and open business models. Finally, I explain the phases of a business model generation process.

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