#WeGotGoals by aSweatLife

#WeGotGoals by aSweatLife


Parker Brook Left Big Food To Revolutionize the Cereal Aisle With Lovebird Foods

June 16, 2021

One of my favorite things in the world is to find and try new products trying to shake up the grocery store. Cruising through food-instagram, I stumbled upon Lovebird Foods, which felt like a growing better-for-you brand. After three clicks that led to a half hour down this company's organic, whole-food cereal rabbit hole. I bought a three-pack of this cereal that's made of good stuff like cassava flour, honey, coconut oil, collagen, and sea salt.


It's all stuff I can eat with my extra sensitive colon after I had a few inches of it removed last summer. I never thought I would have cereal again.


And I immediately emailed the founder, Parker Brook, to learn more about him and the company he created. After connecting, I knew that I needed to have him on the podcast.


On this week's episode of #WeGotGoals, he talks about why he created Lovebird Cereal, his autoimmune disorders, and why the company donates 20% of proceeds to childhood cancer. You'll also hear a lot about his key stakeholder, his daughter Yuki. Her birth led to a lot of the changes he made in his own health journey, trying to gain energy from food rather than ending every day drained. She also gets to test the goods before they make it to you and me.


And cutest of all: he named the company after his nickname for her, "Lovebird." Get you a partner who can parent like that.


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