Exciting News from the Commission on Rehabilitation Counselor Certification with Scott Dunnell
Scott Dunnell Director of Marketing and Strategic Alliances at CRCC at 847-944-1304 or email at SDunnell@CRCCertification.com
Transcribed by Latrice Stewart
Rick: On today’s episode of the VR Workforce Studio Podcast, a special feature presentation from our vocational rehabilitation briefing room, as we welcome Scott Dunnell from the Commission on Rehabilitation Counselor Certification. Scott is here to talk with us about some of the exciting new developments at CRCC. Scott Dunnell is the Director of Marketing and Strategic Alliances. In addition to overseeing CRCC’s strategic marketing plan, Scott is responsible for cultivating relationships, partnerships, and alliances among key individuals and organizations to further appreciation and value of the CRC certification. Scott’s extensive experience includes strategic marketing and business development for educational institutions, health care organizations, associations and other not for profit organizations. Publications to his credit include his book “Brand Compassing”, navigating toward greater equity and brand value as well as numerous awards for excellence in branding and graphic design. Scott it’s a pleasure to have you here on the VR Workforce Studio Podcast.
Scott: Thank you for having me and hello to everybody out there.
Rick: Scott, what’s the history and the main focus of CRCC?
Scott: Well as many of your listeners probably know, CRCC has been around for a long time it’s the Commission on Rehabilitation Counselor Certification. It was founded in 1974 and it is in fact the world’s largest rehabilitation counseling organization and it’s dedicated to improving the lives of people with disabilities. And we do this by certifying rehabilitation counselors at the master’s level and this is setting the standard for competent delivery of quality rehabilitation counseling services through the exam that we give these people.
Rick: Scott it seems to me our world and our profession and the way we communicate is changing so rapidly and has changed over the last few years. How is CRCC moving into the future to meet the needs of counselors and the rehabilitation community?
Scott: I think when you look at 2012-2013, I think that CRCC realized that they had to make some changes beyond just the one product that they were offering and so they brought me in in 2013 to develop the marketing program. At the same time, we also worked on products and services and we did a lot of research, not only with our CRC’s, but also the rehabilitation counselors in general to try to figure out what we needed to do to expand our products and services in order to increase awareness of it and also the demand for the certification. And what that has done in fact, is all of that research has led to products and services which now include what we call the CRCC community and that is the first online community built exclusively to serve all rehabilitation counseling professionals. It has three components to it and the first one is our online job board which we call CRCC Aspire and that helps connect employers who hire rehabilitation counseling professionals to our CRC’s and also our CRC applicants. Those people who are currently in the process of achieving certification so they have that exclusivity to put their resumes out there online on that job board and employers are able to go in and really find the best of the best. The second part is the online professional networking platform and that is what we call CRCC Engage. And this was actually created to empower our subscribers all of our not just CRC’s but rehabilitation counselors in general, to create meaningful, engaging dialog amongst themselves and what we’ve seen just in the first year. We have over 3,