Carolyn and Seth welcome Marie Rourke, owner of Whitefox Marketing, to talk about how marketing practices are evolving for companies in the IT channel. Historically, vendors have provided marketing funds for their partners, and those funds are still available, but vendors are doing more to tie the funds to expected outcomes and also provide guidance around the best way to invest in marketing. Additionally, solution providers are pursuing marketing of their own brand as they are building awareness of the value they provide to their clients. For many firms, marketing may be a new addition to the business model, but it may also be one of the easiest ways to find new growth.

CompTIA's Marketing Toolkit: https://connect.comptia.org/content/marketing-toolkit-for-msps