Xenia Chen is the founder of Threads.

Threads is a modern hosiery, tights and intimates brand, born out of her frustrations with the hosiery shopping experience during her time working in finance.

By cutting out the middleman and working directly with our Italian factory, they're able to offer customers a luxurious and high-quality pair of tights at a fraction of the going price.

Threads has been featured in Marie Claire, The TODAY Show, FLARE, FASHION Magazine, Byrdie, Cityline, Yahoo! Style, CBC The National, THE KIT, and many other media outlets.

https://www.instagram.com/threads.co/

In this episode, we talk about...

• Starting her company from a personal pain point that she was experiencing
• Giving up what the ‘immigrant version’ of success looked like to her parents and paving her own path
• How to know when something is an idea vs. a calling
• Quitting her corporate job in investment banking to go full time with Threads
• Why it’s vital to have a supportive friend group
• The surprising niche that Threads is now serving
• How she launched the business with 200+ names and emails
• How she balances her time as a founder and keeps with with ‘wearing many hats’

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