I find that technology organizations often struggle to invest in successful brand marketing. They are not crisp on their value, brand, and delivering it effectively. It is why I've invited one of the best in the business, to help by showing us how it is done right. My guest for this episode of the podcast is Dux Raymond Sy, the Chief Brand Officer at AvePoint. In this episode, Dux and I discuss why technology organizations struggle to invest in successful brand marketing and the steps that technology organizations can take to drive an effective brand story.

I was delighted to welcome Dux back to the podcast, he is a dear friend and now a three-time guest on Ultimate Guide to Partnering. Quite a bit has happened since we last spoke, AvePoint became a public company and launched its own Partner Strategy with Jason Beal, who was a guest earlier this year. See link below.

This episode is exclusively for technology organizations looking to drive greater results through effective brand, marketing, and brand storytelling.

It was great to have Dux come to visit this platform again. I hope you enjoy this discussion as much as I enjoyed welcoming back Dux Raymond Sy as a guest on Ultimate Guide to Partnering®.

What you’ll learn in this episode:

* Why Brand and Brand Storytelling are critical to his success. * Why Technology Organizations struggle to invest in successful Brand Marketing* What Technology Partners need to do better or differently.* Where Technology Organizations need to align for success. year.  

Listen to other episodes featuring AvePoint Leaders.

* 105 – CHANNEL FOCUSED STEPS FOR AVEPOINT TO BECOME A PARTNER-LED COMPANY* 76 – OPTIMISM FOR UNPARALLELED OPPORTUNITY FOCUSED ON A BETTER WORLD.* 48 – ONE PARTNER OF THE YEAR’S PERSONAL AND PROFESSIONAL TRANSFORMATION.* #15: @MEETDUX DISCUSSES SOCIAL MEDIA BRANDING, WITH DUX RAYMOND SY.

Links & Resources

* About AvePoint: https://www.avepoint.com/about* Connect with Dux http://linktr.ee/meetdux* Dux' Shifthappens Podcast: https://www.avepoint.com/blog/shifthappens/* Link to the Transcription of the Podcast.* Rate & Review – please, this helps more listeners find us!* Learn more how Ultimate Partnerships helps technology organizations optimize partner results.* Ultimate Guide to Partnering Linked In – Stay tuned as I’ll share details around our new offering for you.* Subscribe to Ultimate Guide to Partnering on