Ultimate Guide to Partnering®

Ultimate Guide to Partnering®


117 – Partner Co-selling, Positioning Your Company for Success, with Brent Combest

August 31, 2021

In this era of rapid digital transformation, an astounding number of technology organizations are looking to stand out. If you are a leader in a technology organization looking to gain a competitive advantage, you won't want to miss this episode. My guest for this episode is Brent Combest, Microsoft's GM for National and Local partners and a three-time guest on Ultimate Guide to Partnering®. In this episode, Brent takes us through his 5 Steps to Partner Co-selling and Positioning Your Company for Success.

Brent is responsible for leading the Partner Development Managers (PDM) who drive business model transformation and revenue generation with top-performing Microsoft services partners in the United States. Successfully exceeded quota each year while growing the group from ten employees to fifty with revenue contribution increasing from $300M to over $2.5B.

It's the end of Microsoft Summer, and Brent's recent post is a timely primer for any organization looking to position themselves for success co-selling with Microsoft.

In this episode, Brent shares the astounding reality. I refer to this reality as "trying to stand out as a shiny quarter in a bucket of shiny quarters." As a vocal advocate for Microsoft partners, Brent takes us through sound and honest advice for you on how to drive high performance for your organization.

I hope you enjoy this discussion as much as I enjoyed welcoming back Brent Combest as a guest on Ultimate Guide to Partnering®.

What you'll learn in this episode:

* The scope of his National & Local Partner organization at Microsoft.* The great announcements from Microsoft Inspire 2021, earlier this summer.* How his Partner Development Managers (PDM's) have pivoted to better support Partner Co Selling.* His 5 Steps - Partner Co-selling, Positioning Your Company for Success.* As a bonus, great additional advice for partners.

I hope you learn from and enjoy this episode as much as I enjoyed spending time with Brent Combest.

Listen to other episodes featuring Microsoft Partner Leaders.

* 115 – CREATING VALUE TO INNOVATIVE ROUTES-TO-MARKET WITH PRECISE INDUSTRY AND CUSTOMER SOLUTIONS – US Scale Solution Partners with Oguo Atuanya.* 65 – AN AUTHENTIC CONVERSATION, FROM CO-SELLING TO THE IMPACT OF SOCIAL INJUSTICE – Enterprise Partner Sales with Lani Phillips.* 94 – WHERE CAN I HELP? A SERVANT LEADER'S MINDSET FOR PARTNER GROWTH – Global Independant Software Vendors (ISV) with Carlos DeTorres.

Links & Resources

* Engage with Brent Combest on Linked In.* Link to the Transcription of the Podcast.* Link to his recent article.* Rate & Review –...