Ultimate Guide to Partnering®
117 – Partner Co-selling, Positioning Your Company for Success, with Brent Combest
In this era of rapid digital transformation, an astounding number of technology organizations are looking to stand out. If you are a leader in a technology organization looking to gain a competitive advantage, you won't want to miss this episode. My guest for this episode is Brent Combest, Microsoft's GM for National and Local partners and a three-time guest on Ultimate Guide to Partnering®. In this episode, Brent takes us through his 5 Steps to Partner Co-selling and Positioning Your Company for Success.
Brent is responsible for leading the Partner Development Managers (PDM) who drive business model transformation and revenue generation with top-performing Microsoft services partners in the United States. Successfully exceeded quota each year while growing the group from ten employees to fifty with revenue contribution increasing from $300M to over $2.5B.
It's the end of Microsoft Summer, and Brent's recent post is a timely primer for any organization looking to position themselves for success co-selling with Microsoft.
In this episode, Brent shares the astounding reality. I refer to this reality as "trying to stand out as a shiny quarter in a bucket of shiny quarters." As a vocal advocate for Microsoft partners, Brent takes us through sound and honest advice for you on how to drive high performance for your organization.
I hope you enjoy this discussion as much as I enjoyed welcoming back Brent Combest as a guest on Ultimate Guide to Partnering®.
What you'll learn in this episode:
* The scope of his National & Local Partner organization at Microsoft.* The great announcements from Microsoft Inspire 2021, earlier this summer.* How his Partner Development Managers (PDM's) have pivoted to better support Partner Co Selling.* His 5 Steps - Partner Co-selling, Positioning Your Company for Success.* As a bonus, great additional advice for partners.
I hope you learn from and enjoy this episode as much as I enjoyed spending time with Brent Combest.
Listen to other episodes featuring Microsoft Partner Leaders.
* 115 – CREATING VALUE TO INNOVATIVE ROUTES-TO-MARKET WITH PRECISE INDUSTRY AND CUSTOMER SOLUTIONS – US Scale Solution Partners with Oguo Atuanya.* 65 – AN AUTHENTIC CONVERSATION, FROM CO-SELLING TO THE IMPACT OF SOCIAL INJUSTICE – Enterprise Partner Sales with Lani Phillips.* 94 – WHERE CAN I HELP? A SERVANT LEADER'S MINDSET FOR PARTNER GROWTH – Global Independant Software Vendors (ISV) with Carlos DeTorres.
Links & Resources
* Engage with Brent Combest on Linked In.* Link to the Transcription of the Podcast.* Link to his recent article.* Rate & Review –...