Your websites homepage is a valuable asset, yet many businesses treat it like a dumping ground for every marketing message they have.  Sean and Robert discuss many of the mistakes businesses of all types make when it comes to designing their homepage

What makes great headlines work? Research from a marketing master… John Caples is revered as one of the original masters in the art of direct response copywriting, and his research is on the art of headlines is particularly useful. Caples’ re

In this episode we thought we would answer some of the popular questions we get asked from time to time. Want to know how to get more followers on Twitter? Whether Facebook is still worth the effort? Where to get ideas for blog posts? We cover ranking bet

A lot of people think you can't measure the effectiveness of social media. When in truth it's just that they are trying to measure the wrong things. In this weeks show we tackle the very common question of how to get a return on investment from your socia

This weeks episode is all about information products. Sean's asking the questions as Robert explains how you can use information products to add value to your business. So what is an information product? It's is any piece of knowledge you have that has be

This week we though we'd tell you about 6 marketing tools that we use almost on a daily basis. They are not tools we have discussed before as they can be very specialist, but each offers a particular benefit or time saving you may find useful. If there ar

This episode is a podcast all about podcasting, and how you can start one for your business. Once you are over the technical hurdles, podcasting can be a fantastic promotional tool that raises you above your competition. Podcasting allows you to become y

Most of us are familiar with sales presentations and seminars in an offline environment, but the online equivalent, webinars, can be just as powerful. In this episode we discuss how Robert uses webinars both as a promotional tool and as a product in thems

When it comes to marketing a website many businesses go about it in a haphazard manner. They'll build the website, put some random marketing element in place and only then consider how they measure its effectiveness. Sean and Robert discuss the 6 steps yo

WordPress is one of the most popular content management systems on the web. It powers 22% of the top 10 million websites, and currently is the system that over 60 million websites run on worldwide. One of the reasons for its popularity is the ability to e