Tricks of the Trade(mark)
Latest Episodes
25 Trademark Renewal Tips
Erik shares important things to know when it comes to renewing a trademark registration in this episode.
Why Filing a Trademark Application Without a Lawyer is a Big Mistake
Top 3 reasons to hire an attorney to file your trademark application.
25 Great Logos
Erik shares his favorite logos and what elements make them powerful branding tools in this episode.
The Value of a Trademark Registration
Erik summarizes the results of a recent study published by the NOVA School of Business & Economics about the data used to show the tremendous monetary value of having a registered trademark for busine
25 Differences Between Patent, Copyright and Trademark
Erik shares details about what differentiates patents, trademarks, and copyrights from each other in this episode.
25 Reasons I Love Trademarks
Trademarks are everywhere, and Erik shares 25 reasons to love them in this episode.
John Legend Understands Trademark Protection
In this episode, Erik shares the story of how John Legend came to an interesting resolution to protect his brand straight from the artist himself!
25 Considerations for a Trademark Cease and Desist Letter
When dealing with a trademark dispute, many decisions go into crafting a cease and desist letter. Erik shares 25 considerations to make in this episode.
Do These 5 Things When Starting a New Business
We are a small business and we specialize in helping small businesses protect their brands. Here are 5 essential tips for anyone starting a new venture.
25 Reasons to Use a Trademark Attorney
There are an infinite number of reasons for an attorney to help you with your brand protection. Erik shares his top 25 in this episode.