Are you still waiting to get your voice out there? Maybe you’re stuck because you believe your content will “never be good enough.” 

How do you push past perfectionism and publish anyway?

In this episode, Matt Halloran talks to Adam Cox, Executive Vice President and Chief Wealth Management Officer at The First National Bank in Sioux Falls. In 2020, Adam hired someone to record podcast episodes for them. But despite being pumped to start, Adam waited a year before taking action. He was too focused on wanting everything to be perfect. 

Now, there’s no looking back. Adam is the host of Common Cents on the Prairie™, an award-winning podcast that “tackles some of today’s toughest financial questions in an approachable and personable style.” A vital part of his firm’s content machine, the podcast is helping them add more than one new relationship every business day. 

Adam discusses:

• To what extent compliance impacts his team’s ability to produce a podcast
  
• How he consistently shows up as a thought leader and content creator, despite being a self-described perfectionist
  
• What he wishes he’d done differently when starting his podcast
  
• Three pieces of advice for advisors who are hesitating to create content
  
• And more
  

Resources: 

• PodRocket Influence Academy (Enroll for FREE)
  
• How much influence do you have? Take our free 5-min test: https://proudmouth.com/influence-assessment-2/
  
• Website: Common Cents on the Prairie™
  
• YouTube: Common Cents on the Prairie™
  
• “The FIX: A new prescription to cure disengaged customers, prospects or staff” by Chris Kneeland, Ryan Gill, and Rob Howard
  

Connect With Adam Cox:

• LinkedIn: Adam Cox
  
• The First National Bank in Sioux Falls
  

Connect With ProudMouth:

• Do you want to podcast? Book a call with Matt Halloran to get started!
  
• ProudMouth
  
• LinkedIn: Matt Halloran
  
• Twitter: Matt Halloran
  
• LinkedIn: ProudMouth
  
• Facebook: ProudMouth
  
• Twitter: ProudMouth
  
• YouTube: ProudMouth
  

About Our Guest:

Adam Cox is the Executive Vice President and Chief Wealth Management Officer at The First National Bank in Sioux Falls, and host of Common Cents on the Prairie™, an award-winning monthly podcast that tackles some of today’s toughest financial questions in an approachable and personable style. In just over 7 years with an organic growth focus, Adam and his team have grown the bank’s wealth management arm from $3.7 billion to $7.5 billion operation of managed assets. With no appetite for M&A, he mastered marketing at scale, meeting his target of 10% annual organic revenue growth (excluding market performance) for five years running.