Technical Marketing Handbook

Technical Marketing Handbook


Latest Episodes

TMH #8: Server-side Tagging and the Vegas Rule with Simo Ahava
October 05, 2021

Simo Ahava walks through some of the misconceptions about server-side tagging and outlines what an ideal future would look like.

TMH #7: Browser Tracking Protections with Simo Ahava
September 20, 2021

Simo sits down with Simo again to deliver a solo episode. This time, we walk through browser tracking protections, what they are, and why should we care.

TMH #6: Web Browsers with Simo Ahava
September 07, 2021

In this episode, Simo Ahava walks through the steps of what happens when you type a URL in the web browser's address bar and press enter.

TMH #5: Tag Management with Adam Halbardier
August 24, 2021

In this episode, Adam Halbardier of Google joins me to discuss tag management. We talk about the difficult engineering choices that the developers of the world's most popular tag management system fac

TMH #4: Search Intelligence with Dawn Anderson
August 08, 2021

Dawn Anderson from Bertey joins the podcast to discuss the world of search, Google's advances in algorithms, and how SEO and the academic world intersect.

TMH #3: Online Analytics with Paul Boocock
July 27, 2021

Paul Boocock from Snowplow Analytics joins the podcast to discuss the past, present, and future of online analytics.

TMH #2: Ad Blockers with Pete Snyder
July 13, 2021

This time around on the Technical Marketing Handbook podcast, we chat with Pete Snyder of Brave software about ad and content blockers.

TMH #1: Core Web Vitals with Philip Walton
June 27, 2021

In this episode of the Technical Marketing Handbook podcast, we are joined by Google's Phil Walton to discuss Core Web Vitals.