Happy New Year, Big Thinkers! I hope you had a wonderful holiday season and are getting geared up for your best year ever. To help you prep for the new year, I thought it made sense to look at the most important marketing trends you’re likely to face in 2023.

This year is one that’s filled with change. And those changes matter for your brand and business. These include things like Google and Facebook facing some of the toughest competitive challenges they’ve seen in years, the rise of artificial intelligence and machine learning in marketing, and, of course, the looming threat of a poor economy.

How will these trends shape your marketing plans for 2023 — and beyond? That’s what we’re talking about in this episode of Thinks Out Loud.

Want to learn more? Then give a listen, review the transcript, and check out all the show notes. Enjoy!

• What Will The Next Decade of Digital Look Like? (Thinks Out Loud Episode 314) – Tim Peter & Associates
  
• Tim Peter Thinks – Tim Peter & Associates
  
• We’re Living Through a Generational Shift to Digital (Thinks Out Loud Episode 317)
  
• How Are You Holding Up? (Thinks Out Loud Episode 316)
  
• What Kind of Year Are You Planning to Have (Thinks Out Loud Episode 313) – Tim Peter & Associates
  
• Podcast – Tim Peter & Associates
  
• While anticipation builds for GPT-4, OpenAI quietly releases GPT-3.5 | TechCrunch
  
• ChatGPT and Other Chat Bots Are a ‘Code Red’ for Google Search – The New York Times
  
• Microsoft to challenge Google by integrating ChatGPT with Bing search – The Verge
  
• Better Language Models Without Massive Compute – Google AI Blog
  
• Google plans giant AI language model supporting world’s 1,000 most spoken languages – The Verge
  
• Pathways Language Model (PaLM): Scaling to 540 Billion Parameters for Breakthrough Performance – Google AI Blog
  
• The Dark Risk of Large Language Models | WIRED
  
• Is Artificial Intelligence Still a Big Trend for Your Business? (Thinks Out Loud Episode 311) – Tim Peter & Associates
  
• AI Won’t Steal Your Job: Smart People Who Put AI to Work Will (Thinks Out Loud Episode 208)
  
• The think tanks roll into Techistan – POLITICO
  
• Jason Furman on Twitter: "Last month I revised my views of wage growth and underlying inflation up more than usual. This month I revised them both down more than usual. Am I being overly excitable and getting head-faked? Or is the data unusually weird? Probably a bit of both. A short