Only a quarter of marketers today are confident they can measure their return on investment. That's why this month's episode of The Marketing Insider: A Claritas Podcast is dedicated to all things measurement. Claritas’ Director of Optimize Solutions, Aaron Klayer, and Barrington Media Group's VP of Client Services, Matt DelMonte join host Monique Ruiz to discuss both the perceived and actual challenges of measuring campaign effectiveness, what a winning ad campaign really looks like, and how to effectively optimize for future success.

Read the blog: Do This One Thing, and You Could Increase Your Marketing ROI by 50%... https://claritas.com/increase-your-marketing-roi-by-50/

Listen to the Identity Graphs: Fuel For Your Marketing Engine episode: https://open.spotify.com/episode/355L2vGJa5t4eMxf8P9Yre

Connect with Barrington Media Group: https://barringtonmediagroup.com/

Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

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