COVID-19 has upended the world’s economy and forced marketers to focus more heavily on digital targeting efforts to reach their ideal audiences. In this environment, the power of email can make or break a company’s bottom line. Knowing the right way to execute campaigns and measure success along the way is critical. In this episode of The Why Behind The Buy, host Monique Ruiz talks email marketing best practices with Claritas’ Jeff Bickel and discusses email marketing wins with Mark King of Conversion Alliance and Bob Smolik of Tribune Publishing.

The Smart Marketer’s Guide to Optimizing ROI: http://www2.claritas.com/optimizeROI

Conversion Alliance: https://conversionalliance.com/

Tribune Publishing: www.tribpub.com

Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-why-behind-the-buy/id1441029170

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