In the Arena

In the Arena


Latest Episodes

Questions about the Level 4 Value Creation Approach to Sales
September 10, 2019

Anthony:  All right. So here we are, in the arena, different kind of in the arena, now not interviewing a guest but being interviewed by Beth, who's going to ask me some questions that we get frequently about Eat Their Lunch and Level Four Value Creati...

Mike Weinberg on #SalesTruth – Episode #132
June 11, 2019

Podcast: Play in new window | Download (Duration: 59:06 — 47.4MB) Subscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS There's a reason that Anthony and Mike have been friends for almost a decade,

Max Altschuler on Outreach and Prospecting Sequences – Episode #130
May 29, 2019

Outreach.io is the Title Sponsor of the OutBound Conference 2019

James Clear: The Powerful Story Behind One Of The Best Books On Habits – Episode #128
December 21, 2018

It’s a bit presumptuous to claim a book is one of the best books on habits that exist. There are lots of great books on the subject out there, including Charles Duhigg's seminal work, “The Power of Habit.” But Anthony is not shy about saying that his g...

Seth Godin on Being Market-Driven & His Latest Book “This is Marketing” – Episode #127
November 13, 2018

Seth Godin’s latest book “This is Marketing” is filled with industry truths that you simply can’t afford to miss hearing. On this episode of In The Arena, Anthony and Seth dig into the book’s brand-new insights and talk about the differences between be...

The Top 5 Sales Skills of Modern Sellers, with Amy Franko – Episode #126
November 09, 2018

Amy Franko is an author, speaker, and expert in modern selling and sales skills. She’s put her most recent observations and lessons-learned as a sales consultant and trainer into print in her new book, “The Modern Seller.” In this conversation,

Steven E. Landsburg on Philosophy, Economics, and Making Better Decisions – Episode #118
November 02, 2018

Making better decisions - in business and in life - is one of the top goals for many people. On this episode of In The Arena, Anthony interviews author and professor Steven E. Landsburg, a global expert in economics, philosophy,

Is Eat Their Lunch for You?
October 29, 2018

On Tuesday, November 6th, I am releasing my third book in three years. If you read this newsletter each week (or even most weeks), you know the book is titled “Eat Their Lunch: Winning Customers Away from Your Competition.